Question
Topic: Career/Training
What Is The Path For A Successful Marketing Career?
I work for a small construction/engineering company in Long Island City, NY. I was given the position of an entry-level "MarCom Manager" 16 months ago (I'm the first person to ever have the position, and they weren't looking for someone with years of experience). Basically, I'm responsible for content creation and production of a quarterly newsletter, project case studies, website development, collateral development, etc. this was a new position created to help the sales staff. I don't have a direct background in marketing, I have a BS in communications which helps, but basically been learning as I go. I've developed a great deal of interest in pursuing a long term career in marketing. Unfortunately this position is not really preparing me in the major areas of marketing (branding, strategy, etc) that would be necessary to be a success in the industry. what resources are available for someone like me. Would I have to go for an MBA? One of the major problems is that resources like the AMA's workshops are out of the question, unless I'm willing to pay for them myself(Private Company Politics). Are there certain certifications I should go for?
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