Question

Topic: E-Marketing

Need Easy Way To Collect & Store Info From Clients

Posted by telemoxie on 2000 Points
I work on outbound marketing projects for a number of clients, and need to gather basic information (e.g. their address, telephone number, key contacts, web site) as well as more involved information (their USP, desired target market, elevator pitch, etc.).

In the past, I have used a variety of techniques such as notes from phone conversations, emails, and excel spreadsheets to gather and store this information. I've tried Survey Monkey to gather info, but the information does not seem easily accessible...

... Yes, I know, you can create a custom database for me for a fee - but what I'm looking for is a simple and hopefully very inexpensive way to gather this info for later analysis and access. One key point: some collaborative systems would require each client to have their own password, which might be a reasonable fee like $25 or $50 per month, but I would need a couple dozen passwords (for current clients, "on hold" clients, and future clients) - plus some clients have multiple "projects" which each would require a different set of information, which would make this ordinarily very reasonable sort of fee quite expensive.

I have considered setting up a free account from online solutions like Yahoo - but this would require me to log in to dozens of separate sites to gather info - I would prefer to have all info in one place.

In an ideal world, I would send an email with questions (or a link) to clients, and they would respond to the email, which would populate a database, which I could access using relatively simple HTML from my desktop.

I'm not a programmer, but I've written code in the past, and have resources to get simple things done. Any ideas? Thanks.
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RESPONSES

  • Posted by Frank Hurtte on Accepted
    Why not create a exel spread sheet for each of your clients. Fancy it up like a survey... then tie all of the responses back into the same workbook?

    If you have dozens of clients it shouldnt be that hard. If you have hundreds.... never mind
  • Posted by telemoxie on Author
    Frank, thanks for your reply. One business issue: if I were to create the perfect spreadsheet, and send it to clients: 1) they would "improve" and change it 2) they would copy it, and/or send it to my competitors, and 3) I'd also personally want to be changing it as I learn more, making the "aggregation" process more difficult.

    And, much communication is informal. Maybe the biggest issue is not the automated collection of the data (which can be cut and pasted from emails anyway, or transcribed from phone calls) but the easy storage of and access to the data.

    For example, most clients provide me with an email address, so that I look like a part of the team. That's at least a dozen email addresses to remember... along with other info (phone number, etc.) which translates into lots of paper on my desk (and time spent shuffling papers...) - and most client have multiple campaigns... I'd prefer to set up an "intranet" style PC with info for each campaign.

    Or, I might provide an opportunity for a student intern to work with some of my clients. They might call and ask questions, e.g. for a SWOT type analysis, and I might want to capture the information they collect in some useful form...
  • Posted on Accepted
    Why not try SugarCRM. I think it will do all of the things that you are looking for as far as storing specific client data and info as well as many other things like you are talking about. You can import any excel information that you collect. You can set up client names and project names, assign tasks, call backs and such. Also, it is free. Check it out.

    Good Luck,
    Promo Chic
  • Posted by darcy.moen on Accepted
    This is one of theose situations I would recommend a BLEND of open source and proprietary software.

    For creating your database and client records, I would use either sugarCRM or vTiger. Either system would be perfect as you can create ONE master storage place for all your client's records. You can create multiple user access permission categories in Sugar or vTiger, and keep the ultimate all access user/pass for yourself to see everything.

    For the questionnaire and recording responses for a data base, well, there are a few open source survey tools that would fit the bill, but the reporting/exporting of data is a little weak (and copying a survey for use with the next client is a bit bothersome unless you know what you are doing in MySQL). These tools would work, but if budget allows a 200 investment on a proprietary script, I'd go with a company I can't publicaly name because their referral tracking software does not work (what a bunch of chumps! - but I'm emailing you a link to the web site privately Dave).

    Looking deeper into your response Dave, vTiger allows you to keep track of client campaigns, and templates of messages for future response. For managing multiple email addresses and various identities, you might want to go with an opensource email client like Thunderbird. T-bird lets you set up multiple accounts, with multiple SMTP server addies, and multiple identities (personalities). Heck, it will even sort your incoing mail into folders for each email account to help you keep it all sorted by client.

    You may want to try installing all these tools on a 'server on a stick'. Simply plug in your 'stick' into a USB port, and you have access to all your data in local host. You can also install all of this on a web based server (save for t-bird) and you can have access via WWW. I'm using a portable version of T-bird on a stcik to save me carrying a laptop every where, and I can back up my email from the stick to anything. VERY handy and highly transportable.

    So far, I think your needs are covered. Is there anything else on the wish list you can think of?

    Hope I helped you.

    Darcy Moen
    Customer Loyalty Network
  • Posted on Accepted
    Hi telemoxie,

    One way to gather information and store it is with webware solutions such as Wufoo at https://wufoo.com/, or form generator Icebrrg at https://www.icebrrg.com/.

    I believe both of these tools will allow you to customize the info questions and store the results.

    Hope this helps.
    Beth Cole
  • Posted by telemoxie on Author
    Thanks, Beth. That is the sort of thing I am looking for. I'm hoping I can email a form (or a link) and the client can securely enter info... which I can then access that info from my desktop with some relatively simple HTML... e.g. if I ask how long the company has been in business, and they say ten years, I would like to be able to design a form on my desktop which accesses several of their responses.

    I've invited wufoo and icebrrg to participate in the discussion...
  • Posted on Accepted
    I wanted to chip in and share a little bit more about web based form builders. I'll start by saying that I am one of the co-founders of Wufoo, but my intent is to give a higher level overview.

    Most web based form builders first specialize at collecting data, and then go on to offer various additional features such as RSS, reporting, themes and so on. Two of the first things to evaluate are ease of use (WYSIWYG editor, works in multiple browsers) and how much logic you need. Some builders focus on collecting simple, straightforward data (Wufoo) while others allow for a bit more complexity in the logic (FormAssembly). Once your basic needs are met, you can go on to compare the additional features.

    For telemoxie's situation, most builders will accomplish exactly what he needs. If he were to use Wufoo, each form is given a custom URL that can be emailed out to everyone on his list. The recipients go on to fill out the form, and he can access the data online whenever he wants in addition to having it emailed to him, seen via RSS, and downloaded to Excel. All of this is accomplished without a single line of code, and it can be setup within a few minutes.

    Form builders are definitely the way to go for simple data collection. Most that I have come across are based on a monthly and/or usage fee, and have varying levels of features based on the plan you sign up for.
  • Posted on Member
    Hi telemoxie,
    Glad I was on the right track, I thought you needed something fairly simple, and I have found wufoo and icebrrg to be just that. Ryan, thanks for your comments to help us understand the capabilities and complexities of form builders. Great.
    Have a nice weekend.
    Beth
  • Posted on Accepted
    Hi, I'm Tim from Element Fusion, the company that makes Icebrrg. Thanks for the invitation to participate.

    Ryan did a great job of explaining the benefits of online form builders. I'll just throw in one additional feature that you might find useful.

    It could be a really nice touch of branding to actually display the forms for your clients to submit right on your own company website. I know that both Icebrrg and Wufoo make this easy by providing code snippets for you to drop on your own web pages in order to display your forms.

    Hope this helps.
  • Posted by darcy.moen on Member
    Does the link sent to clients via email show YOUR domain name or the Iceberg or Wufoo domain?

    The FREE component (Mosforms) integrates right into Joomla and can also be integrated (right down to matching CSS values). No monthly fee, captures same information, can email form results and record data to database. When I email a link to the form, it comes out www.MYdomainName.com/formname (with SEF turned on).

    See a sample at a client's web site: https://www.bellacleanersonline.com/

    When you click the 'Request an order pick up' link, this is the integrated form one is taken to: https://www.bellacleanersonline.com/index.php?option=com_mosforms&mosform=1


    Second Choice, Facile Forms for Joomla. Also free, and matches all other features.

    Ako forms and Phil-A-Form are commercial form systems that also integrates into Joomla. Sure, they cost a little something to licence, but in a few months you'd recoup monthly rental. Oh, and you can create all the forms you need (no limits) with open source or commercial components.

    Granted, none of the forms use Ajax, but I've heard some in the community are working on it.

    Darcy Moen
    Customer Loyalty Network

  • Posted by steven.alker on Accepted
    Dear Telemoxie

    I’ll come back to you later when I’ve got the tech-spec clarified – I might have to send you some detail to your home email address if there’s too much propriety stuff in it!

    Firstly, the contributions offered so far from those with a vested interest in their own solutions are startlingly good and refreshingly honest in admitting their involvement. I’m going to look into a couple with a view to similar-but-different projects where our own solution doesn’t go far enough or in the right direction.

    Unimax developed, in tandem with the inevitable Maximizer CRM system a form-based system which allows a recipient to receive a locked form written in Microsoft Word with as many fields in it as you want. The recipient fills in the form or ticks boxes or used a drop-down and then returns it. It is either pre-identified via a code or if the recipient is as yet unknown to Maximizer, they fill I their address etc. details. On receipt, the form either populates an existing record or creates a record and then populates the metrics bits.

    We can do this in HTML and other formats, including (Obviously) plonking the thing on a web server and doing the lot via a link and a “Complete” button on the website.

    The limitations of this are that the information must be essentially two dimensional and not truly relational.

    A further refinement is to use the customer portal facility available in many top range CRM systems and humble old (new) Maximizer 9.5. The recipient has an account which they can access. You design a form for them. They access their account over a web-browser, fill in their details and exit. The limitations there are that they can only change fields in their account once before you analyse the data, but that can be overcome by writing the form details to a notes page or to an associated SQL table which can be attached to the record they are accessing. That is truly relational, so that one recipient can submit multiple different entries depending on the desirability of doing this.

    Siebel also have a similar solution, but I don’t have enough space on the page to fit the price in for it! Too many noughts after the $ sign.

    Best wishes


    Steve Alker
    Unimax Solutions


  • Posted by telemoxie on Author
    Thanks, everyone, for feedback so far. Please keep in mind: I'm a marketing guy calling on prospects, on behalf of clients. This question is about collecting info from clients, not prospects.

    For example, I might need a copy of a client's logo, or a client's tagline, or a client's preferred typefont, or a client's mailing address and contact information, or a client's preferred target market, or a client's competitors. I may need to maintain a list of a client's prepared marketing pieces, which I can send on their behalf to prospects.

    I need a way to collect this data, and I need a way to make it easily available to me as I work on their behalf.
  • Posted by telemoxie on Author
    Steve, thanks for your note. Certainly I'm more than happy to pick up the phone and call my clients and ask them questions - but other than depending on my memory, how do I store and later access the information?

    Yes, the lines of communication are open... but if each outbound "campaign" on behalf of a client has, say, 50 pieces of information (e.g. target market, relevant follow-up marketing pieces, FAQs, USPs, names of reference companies) in various formats (some are numbers, some are links, some are text) - and if there might be different types of information retained on each client (e.g. if I'm printing letterhead, I need a soft copy of the client's logo, if they are providing letterhead, I do not need the logo, but I need to inventory the letterhead...) - and if you have a dozen clients with three campaigns each, that is 1800 items of information.

    Sure, I can call and ask my clients all these questions... but then what do I do? How do I store the info so that it appears on my screen when I make a phone call? How do I share it with folks who are helping me, say, design a post card, giving my associate the info they need to do their job, without disclosing "confidential" information?

    And, things change. Working with a client, we might try a few approaches based on some assumptions (should we write down the assumptions? how? where?) and clearly we will learn more as we go... what I need is NOT a "prospect facing" CRM database - maybe what I need is some sort of "client facing" information repository to efficiently store and present marketing project related information.

    The best solution I have come up with is paper, e.g. printing out emails from clients... and believe me, I have stacks of it...
  • Posted by telemoxie on Author
    Thanks, everyone, for your input. For now, I'll probably continue to use Excel forms - but it is looking more and more like there is a new customized CRM in my future.

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