Question

Topic: Customer Behavior

Building Client Relationships

Posted by Anonymous on 2/4/2004 at 6:39 PM ET 250 Points
Does anyone have some useful information or recommended texts relating to building client relationships and how relationships impact on marketing or selling of intangible products/services?

Tony van Rensburg
tonyvr@performgroup.biz
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  • Posted by Chris Blackman on 2/4/2004 at 7:34 PM Accepted
    Moments of Truth by Jan Carlzon - foreword by Tom Peters - Ballinger Publishing (USA), Harper & Row (Australia) (c) 1987 is a landmark book on the subject, and especially on frontline employee empowerment.
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