Question

Topic: Advertising/PR

How Shall I Name My Speech To Attract Listeners?

Posted by Anonymous on 2/23/2008 at 2:46 PM ET 500 Points
I have been asked to speak locally to a fairly large group of women on mortgages. I am a local mortgage broker and have 30 years in the business so I consider myself an expert. I have one hour to speak and have 4 subtopics that are mortgage related that I will speak about (credit scores, why just shopping around will never bring you the "best" rate, the difference between loan fees and closing costs, and an update on the changes that have happened in the mortgage world that affect us all).
I want my title to be catchy but professional and since this is for women, I want to use words that will attract their attention. Other speakers are more "women focused" such as a beauty expert, a fitness teacher, a child's dentist (these women are all mothers). I worry my speech will sound dry compared to these other topics. I considered "Everything you ever wanted to know about mortgages, but were too afraid to ask" but discarded that for fear it was just too much fluff.
I hope someone can help me! I have until Monday for a title. Thanks!
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RESPONSES

  • Posted by michael on 2/23/2008 at 3:16 PM Member
    The 4 legs of a balanced mortgage


    Michael
  • Posted by mdlugozima on 2/23/2008 at 7:17 PM Accepted
    "Shop 'Til Rates Drop and 3 Other Home Mortgage Myths"
    "Honey, How Much House Can We Afford?"
    "Put Your Money Where Your House Is"
    "What Your Mother Didn't Tell You About Mortgages"
    "4 Guaranteed Ways To Reduce Your Husband's Complaining" (because you will learn how he have more money for cars, hobbies, etc!)
    "Know More About Mortgages Than Your Husband"
    "How To Have More Money For Your Child's Education"
  • Posted on 2/24/2008 at 2:25 AM Member
    Minimizing your Mortgage Costs


    Is there really anything more important?
  • Posted by mdlugozima on 2/24/2008 at 4:32 AM Member
    Mortgage Makeover - 4 Steps To Buying A Beautiful Home
  • Posted by Jay Hamilton-Roth on 2/25/2008 at 10:58 AM Member
    Protect Your Family's Finances
    Become Home Investment Smart
    A Woman's Guide To Mortgage
    Mortgage: What Your Husband May Not Know
  • Posted on 2/25/2008 at 2:50 PM Author
    Thank you everyone for the invaluable suggestions. They are all great and they gave me more inspiration. I selected ..."Shop 'Til Rates Drop and 3 Other Home Mortgage Myths" because it was direct, yet whimsical enough to catch some attention. ALL of you gave me excellent ideas and I feel I am ready for this first of 5 presentations. I will let you know how it all goes! Thank you everyone!
  • Posted on 2/26/2008 at 11:53 AM Author
    mdkleinco
    I don't believe I ever mentioned that I was the "world's expert" at mortgages. Asking for a TITLE was my question.
    It was never about making my speech interesting. That I can easily do. It was about drawing interest from the community so that the attendance would be high.

    WIth all due respect, I think you missed the point of my question completely....
  • Posted by flanger on 2/26/2008 at 1:01 PM Member
    Hey, man, if you're running some conferencies or summits - try marketing and business advice center - https://www.massmailsoftware.com/blog/ - very useful articles and news! It's not an ad - i use it too. Daily updates for fresh articles, tricks'n'tips and advices - just working methods. Try it, pal!
  • Posted by Corpcommer on 2/27/2008 at 1:20 AM Member
    So many good suggestions were offered. I like Kay's idea the best, Taking the Mystery out of Mortgages.

    Corpcommer
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