Question

Topic: Strategy

Help! I Need A Strategy For Reaching My Target Market!

Posted by Anonymous on 2/6/2004 at 10:48 AM ET 125 Points
My online website is a nationwide beauty salon and hair stylist directory, along with hair styles, hair care products, and other info and features related to the hair. This site is for the consumer. The intended revenue for this site is to come from beauty salons and hair stylists that pay to have all of their info listed in the directory. The traffic for the site is increasing daily, but I have not found a way to reach the beauty salon/hair stylist. The consumer is searching for hair style and beauty salon info, but beauty salons seem to be oblivious to this. Most beauty salons do not have websites. (Actually, this is one of the reasons for starting the site-so they don't have to get a website). However, the main reason that they don't have websites is because they don't have the time/money to do it, or they do not feel that they need a website (i.e. they rely on word-of-mouth advertising). I have even participated in a beauty trade show with a booth, offering free trials etc. I have done some cold-calling, but salon owners are always busy and don't have time to talk on the phone. Recently, I started with a FREE standard listing that includes just the name/address and hair services and prices. How do I reach this market, or should I develop another revenue stream? Any ideas or suggestions would be greatly appreciated!
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RESPONSES

  • Posted by Blaine Wilkerson on 2/6/2004 at 11:05 AM Member
    Honestly, I would direct you to a website that has almost everything you need to know about marketing, how to find out about your target market, strategies, tools, etc.

    Check it out: https://searchengineformarketers.com

    I find myself using it almost everyday to supplement my own marketing company's strategic development and research!

    Good luck!

    By the way, we specialize in helping small businesses like yours. If you are interested, send me an email: jett_enterprises@cox.net.
  • Posted by ReadCopy on 2/6/2004 at 12:16 PM Member
    HOW TO MARKET A WEBSITE:

    - Announcing your Web site with Internet search engines and directories
    - Issuing a press release
    - Announcing in newsgroups
    - Participating in e-mail lists
    - Obtaining links from other Web sites
    - Purchasing ad banners on other Web sites
    - Running on-site events
    - Issuing an e-newsletter
    - Conducting a direct e-marketing campaign
    - Integrating your traditional marketing and sales programs

    WAYS OF MAKING MONEY WITH WEBSITES:

    - Banner Ads
    - Get affiliations with other sites
    - Sell products online

    Good Luck
  • Posted on 2/6/2004 at 2:31 PM Member
    Well, I have a project that was pretty similar to yours. Though, I haven't done it due to lack of financing. What seems to happen is that you didn't define exactly study your target market very well. Keep in mind that stylist are very introduced in their business and in contact with people constantly. Therefore, I would reccomend you to get a list of the best stylist and visit them. In other words, prepare a good brochure emphazising the high traffic, and the benefits they will get from announcing from your site. You could even give them a trial period for one month. Some tips when talking with the stylists is to make them realize that nowadays Internet is getting very important, and it's a great idea for them to get known. You could even create your website with addition features, such as, telling a friend link, etc.
    Other thing you could do is to talk with their distributors, and arrange certain type of promotion that if they subscribe to your website, they could win some hair products for their salons.
    I hope this is helpful.
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