Question
Topic: Strategy
Marketing A Doggie Daycare, Increase Business.
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We are 'related' to a retail pet supply store in the same complex which has been open for 3 years. WE also have a spa dog grooming salon in our building.
Our max number of dogs daily is about 25... depending on size, etc. We average about 11.... which is not covering payroll. We do not have much money for advertising at this point.
To get our name out last year we set up a table at many local animal rescue events and gave out literature. We also did some holiday bazaars (mostly fundraising type for cancer research or local shelters.) We had a few ads run in local papers and such which yielded nothing as far as we could tell.
I really need some suggestions to build business inexpensively. I know almost nothing about marketing.... My boss is seeming like she is ready to throw in the towel on the whole business. I love my job and want to make this place a huge success! Any and all suggestions are more than welcome!!