Question

Topic: E-Marketing

Email Blasts "select" What Is Sme

Posted by KathyAd on 2/4/2010 at 11:28 AM ET 50 Points
Hello. I am looking to do an email list rental. The vendor went through the various costs with me, and one of the costs was for Selects. Ex. we can apply Selects such as a certain job function, certain geography, etc. Each Select is $15/M (or $15 per thousand names). Does anyone know what SME is? I believe it's an acronym having to do with Selects?
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RESPONSES

  • Posted by Inbox_Interactive on 2/4/2010 at 11:42 AM Member
    I doubt that it's "Search Marketing Executive," although that would be neat.

    I'm thinking perhaps "Small to Medium (sized) Enterprise."

    Plausible?
  • Posted on 2/4/2010 at 11:48 AM Member
    I'm with Paul (Inbox). My guess would be Small/Medium Enterprise.

    If you want to be sure, ask the list broker.


    Jodi
  • Posted by Gary Bloomer on 2/4/2010 at 12:29 PM Accepted
    Dear KathyAd,

    Jodi is correct: SME stands for Small/Medium Enterprise.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted on 2/4/2010 at 4:42 PM Accepted
    I deal with a lot of list data sources and I have not yet seen SME used for this, it could mean anything. I would ask your data provider to confirm.

    You may also want to double check on the select charges and compare around. There are some data providers that do not charge for email selects, unless you are doing overlay email appends to a mailing list.

    You might want to contact this guy that I use for a comparison quote.
    Brian Berg
    President/CEO
    (866) 501-6273
    brianberg@bbdirect.com
    www.bbdirect.com
  • Posted by thecynicalmarketer on 2/4/2010 at 7:11 PM Accepted
    SME is "Small or Medium Enterprise," which, btw is typically larger opportunity than a small or medium business, especially when it comes to selling IT products or services

    Another suggestion, make sure you do as much testing as possible before you fire off your full email list blast. You may be surprised at what you learn and it will help you get the maximum return from investment.

    best of luck, JohnnyB

  • Posted by KathyAd on 2/12/2010 at 11:19 AM Author
    Thank you, everyone!! Very, very helpful!
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