Know-How Exchange : Other

Some of this depends on the selling cycle. If it's long, the often forget you so you need to be in there more often reminding them of your presence.

Also depends on the competition. Are they making regular contact?

Generally, monthly communication is a good start. Email works well for this but try to visit quarterly. Again, just a start. You'll get a sense of how much is enough after 12 mos.

Be patient.

Michael

I'm with michael. It depends.

Monthly is a good starting point. You'll know in a few months if that's enough/too much.

are you located in the United States? If so, before beginning a campaign to call prospects and customers at home, be sure that you research the "do not call" regulations.

I am not an attorney, and I am not giving legal advice. But there may be both state laws and federal laws, and it used to be illegal to call people at home if they are on the do not call list.

You might begin your research at, www.donotcall.gov

The last time that I looked into this, there were substantial penalties for calling people on the list. I was personally in business for a dozen years as a freelance telemarketing guy, and I focused on business-to-business calls only, since most people do not appreciate telephone calls at home in the evening.

I would start by circulating a quarterly newsletter/eflyer/leaflet (or whatever medium you feel comfortable with). Within this newsletter, you can mention any special offers/promotions, and also detail as many of your product ranges as possible. This way, you are not bombarding them too regularly, but you are keeping fresh in their mind who you are and what products/services you offer.

I would guess that on average, most households purchase at least one home economics items per annum either because an item has malfunctioned, or they feel like changing/improving what they have. So a quarterly newsletter keeps you right at the forefront when this occurs (and i'd recommend your promotions lasting for a 3 month period until the next publication of the newsletter). I think monthly is a little heavy considering most of your products come with a 5 year warranty. 12 times a year is a lot, and the impact of your communication could be lost.

As long as you are giving them something of high value for free - as often as you like.