Question

Topic: Strategy

When You Are In-charge Of Both Recruiting And Retention Of Members...?

Posted by Anonymous on 2/21/2004 at 7:35 PM ET 50 Points
The directors are expecting you to present your plan to generate the 30% growth on membership.

What will be your strategy to approach and convince prospects?

1. Who will you approach? What will be your criteria?

2. What is the most unique benefit that you can offer your target
audience? You need to address the prospect's question of "what's in it for
me?"

3. How will you approach them? What are your action plans?


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RESPONSES

  • Posted by Blaine Wilkerson on 2/22/2004 at 12:22 AM Accepted
    This looks like a question from an exam!

    Hypothetically speaking in the order asked:

    1a. You target demographic.

    1b. Your value propositon.

    2. Your value proposition.

    3a. Email newsletters, open-house dinners or brunches, promotions (i.e. contests, give-aways, etc.), TV, Radio, Print ads, billboards, direct mailers.

    3b. Utilize the most effective tools and strategies within your means to cary out your approach.

    If this is for a specific project, please give me some more details for more specific answers...I won't bore you with a diatribe of general marketing terms, thereby flexing my "marketing muscles".

    Otherwise, if this is just a test based on an imaginary scenario....see answers above!

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