Know-How Exchange : Social Media

Hi,
sorry but you are heading for a car crash.
Its not the vehicle but the audience & message that are important.

Many "jump on the SM bandwagon" without really knowing what it is they want to achieve.

So first of all:
* who are your audience?
* where do they "hang out" in social media terms
* are your clients local, national or international (if the first almost forget SM with the exception of google & twitter)
* what sites/ platforms etc?
-What EVIDENCE do you have for this?
* What key words are THEY interested in?
* How often do they participate in these environments/events?


Paid for ads in this environment are NOT social media - it is just traditional advertising, just on a different billboard

Facebook is ok for b-2-c (but be careful for b-2-b - but things are changing)
Linkedin can be good for B-2-B
Twitter can be powerful

but what about groups, forums etc?

starting from scratch can be difficult - are you better positioned to surf someone Else's wave?


I would say be VERY careful of reading article on this written from a providers basis - they can sell snow to the north pole, look for real stories of firms that have succeeded.
look at the results people have - there is no point trusting a person on twitter for twitter advice if they only have 2-8000 followers for example, nor a firm that does not have a linkedin profile or run several groups.

In this business recency (current experience) is everything, esp as the space is constantly shifting.

Start with a clear goal, know where your audience is - and then take small steps with a 2-3 year plan and do not expect quick results

good luck
Mike
https://rapidbi.com
https://twitter.com/rapidbi