Know-How Exchange : E-Marketing

Hello Jo,

I'm purposefully replying to you before downloading the app, as I want to have a non-user perspective.
Will post in a few days (or send you a direct email if OK)

Habits are often little demons we want to get rid of or angels-breaths we would like follow. First step is to be aware of them - so maybe your application could stress the user to list their habits, especially the ones they want to keep, improve or change.
So "Make breakfast" or "eating Breakfast" is way over due seems way too banal for me to download your app. Same goes for family dinner.
- Pick some more devilish or desirable habits to keep/change as examples

Just like your promotional txt is talking about this desire to improve, that we all feel..... but no call for action. You leave the potential user with a problem (The problem arise....) TRANSFORM this phrase in to a call for action by "Put you knowledge in to desirable action and download this app" (wording only suggestion)

Such an app should be pushed on FB
- trying to figure out how the ranking of searches on FB could push your app up when looking for SEO key words.
Create Fan page, Company page (even if not a company) but not a place page

Secondly, create a compelling 1page landing-page directing everybody to iTunes (and Android market when available)

There are many blogs / communities around habits. Get in touch with each one of them, asking what they think about your app (good, bad, improvements, dislike)
- upgrade your app accordingly, to the degree you feel comfortable with
- ask if they would endorse for free, or share some kind of listing property
- consider finding a "healthy" sponsor, either in distribution or products, don't go too extreme at the risk of loosing main street volume

Mikael

The app description doesn't really say what it would do. Perhaps a direct example or description of the process would be useful.

On the 3 customer reviews, Kabi528's is fine, Whom else doesn't say anything (even says they haven't bought it yet), and SafetyDancePants uses the same terminology as the description so really sounds like a plant.

Jo - my first impression is that you're selling features and not benefits. What's the ultimate benefit for using your software? Happiness? Health? Can you focus your (initial) copy around this (these?) goals?

Next, tell me about people who've used the app to change a habit they've been struggling with for a long while, how they felt about able to make a change, and their life since the change. Can you tie your app into some published research proving that this approach is an effective solution for people?

For screenshots, show me someone on their way to succeeding (using whatever graphic display is appropriate) and show me a gentle reminder message that shows someone missing their goals (show the carrot and the stick).

Have you tried connecting with (local) groups that would benefit from your app and gift them with a free version for them to use/share? For example: Smoke Enders, AA, gyms, mother's groups, PTA, etc.?