Question

Topic: E-Marketing

Email Marketing Metrics

Posted by Anonymous on 2/24/2004 at 12:37 PM ET 250 Points
just need to know what are the important metrics in measuring the success of a email marketing campaign and what I should look out for when analyzing these metrics.
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  • Posted by Blaine Wilkerson on 2/24/2004 at 12:44 PM Member
    WOW! That question requires a rather broad answer. There are many, many variables to consider.

    I recommend the following site. They have almost everything you need to know about marketing.

    https://searchengineformarketers.com


    You may also want to look at www.pepperblue.com for more info.


    Good Luck!
  • Posted on 3/1/2004 at 12:45 PM Accepted
    Hi

    have a read of Jim Sterne's white paper on e metrics - that'll give you a very clear steer on what you should be measuring.
    https://targeting.com/whitepaper.html

    hth

    Will Rowan
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