Question

Topic: Customer Behavior

Online Pricing Survey

Posted by Anonymous on 2/24/2004 at 2:15 PM ET 125 Points
We are looking to conduct an online pricing survey to understand at what prices/promos customers will take action. Has anyone conducted an online survey like this or aware of any information about them? This particular one is for the hospitality industry.
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RESPONSES

  • Posted on 2/24/2004 at 2:37 PM Accepted
    We use Van Westendorp’s pricing model or conjoint to determine price points. If you use Van Westendorp’s model, be careful to build the logic right and don't allow blanks/dks
  • Posted by Blaine Wilkerson on 2/24/2004 at 2:47 PM Accepted
    There have been many. Online surveys can be customized to fit any kind of need for any industry.

    The primary things to look for are customization, ability to show pictures of the products, the company's ability to host the survey, and what kind of reporting analysis you can expect to get.

    For more info, shoot me an email at jett-enterprises@cox.net.

    Thanks and Good Luck!
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