Question

Topic: Advertising/PR

Capturing Media Coverage For Website

Posted by stranger on 8/29/2012 at 9:29 PM ET 500 Points
Hello all,

So, I've been fortunate enough to garner multiple media placements for my organization, including TV and radio interviews. I am also working on revamping our website. One of the pages I am working to create is XYZ in the Media where I will be linking to all the media coverage (I will never post the articles themselves unless I have a permission).

At any rate, here's my question. There were a few radio interviews that I can't link to (they're just not available online) and I don;t have any recording of the interviews. Can I still list them somehow? I'd like to mention them even though I have nothing to link to. Is there an elegant way to do that? I'm tired, so hopefully that made sense.
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RESPONSES

  • Posted by Gary Bloomer on 8/29/2012 at 9:58 PM Accepted
    Yes. Simply link to the show that the piece ran on. Include any overview (lead in, sound bite, introductory text), and contact station management to ask if they could make MP3 copes if he segments available to you. You could then (with permission) embed the MP3s on your site as podcasts.
  • Posted by CarolBlaha on 8/29/2012 at 11:23 PM Accepted
    sure you can. Think of it this way, I zero recordings of any public speaking I've done. But I still can list them quite effectively
  • Posted by stranger on 8/30/2012 at 12:04 AM Author
    CarolBlaha,

    Thanks. But how? Just describe the coverage and what the interview was about? I know it's very simple, but not sure how to do it effectively on our website. In a resume, sure - that's a different story. Not sure what "the protocol" is. I know it's silly; but I am unsure how to list in a website in a format like this: https://www.wisergirls.org/news-2/
  • Posted by stranger on 8/30/2012 at 12:07 AM Author
    Gary,

    You are absolutely right, but some of the coverage is not available to link to, and the mp3 files I have I can't upload to our website (yeah, I know). I'll need a free file hosting service, but then the linking to that looks tacky.
  • Posted by stranger on 8/30/2012 at 12:09 AM Author
    The problem is that our CMS does not allow for uploading videos or audio files. To link and embed to them, I need a hosting service. Gosh, I am not making any sense, am I?
  • Posted by CarolBlaha on 8/30/2012 at 12:24 AM Accepted
    you are putting too much importance on the link. Do you really think the audience will really click on those links and play? I don't. The message is you are a credible org-- which you get by just listing them. Embellish on that vs the links. Just list them. I really don't think they will establish your credibility. That is all you need, no bells and whistles.
  • Posted by stranger on 8/30/2012 at 12:29 AM Author
    CarolBlaha,

    Understood. Just seems weird to list an interview to XYZ without providing an excerpt/glimpse of it, you know? It's not about the links per se, it's about context/information. But you are right: I can provide that with a short description of the coverage.
  • Posted by CarolBlaha on 8/30/2012 at 12:47 AM Accepted
    I hear you-- to you it feels wierd. But to the audience -not. Think of it this way, those are only tools to bring them your way. Its what you do for them, not what you have done for others that will matter. Sometimes less is more. Give them enuf info to call, but not so much they think they know what you do and will stall or not call.
  • Posted by Jay Hamilton-Roth on 8/30/2012 at 8:34 AM Accepted
    If you can't upload (for technical or practical reasons), can you upload the transcript of the speech? That'll more than suffice, and has better SEO value anyways.
  • Posted by marketbase on 8/30/2012 at 11:32 AM Accepted
    As was said above, simply including the source (maybe followed by "our apologies-no link available yet")and/or including a transcript of the content (interview, speech, etc) adds to your credibility. With time pressures being what they are for most people, doesn't seem like a few missing links will hurt you any.
  • Posted by stranger on 8/30/2012 at 7:58 PM Author
    Thank you all! You guys are fantastic, and I tend to over think and exasperate myself over every detail. Also, apologies for the occasional grammatical error when hurriedly posting the question and responding to suggestions.
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