Know-How Exchange : Career/Training

Firstly, acquiring new talent by CV alone is probably not a good idea.

For a team you need people of different characters - gentle, diligent types who are happy in the back office doing the accounts and other donkey work. You need maverick types for your adwords and creative jobs. You need middle guys who really like dealing with people to make sure that the two ends are tied together. There is no point in having a geeky recluse as your communications manager and there is no point in having an extrovert happy-go-lucky accountant.

None of the above can be identified from their CV or their certifications. Which means if you want an effective team you have to get clever. Sure, a certification can help. But not by much.

I don't quite get it. Why do you want "certifications?" Why not just hire the right people for each job and/or reward great performance. Who is going to notice or care about the certifications?

FWIW, I'm not aware of any broadly recognized marketing "certifications."

Thanks Guys.

Some Clarifications - I already have a small team in place and I am hiring aggressively. I want to invest in the training and development of my team but tracking their individual efforts is not practical.

The idea is to push them towards any recognized certification, where if they successfully earn it, the company refunds the cost of that.

As mgoodman has stated, there are no "broadly recognized marketing certifications." The only broadly recognized credentials would be diplomas, as in Global Marketing MBAs, and the like.

Some professional practices, that are under the broad umbrella of marketing, offer accreditation and certification program such as:

The Accredited in Public Relations (APR) credential
https://www.prsa.org/learning/accreditation/

Google offers several certification programs, such as:
https://www.google.com/intl/en/adwords/professionals/


Just choose the specific practice area of marketing that matches your needs and search for any programs available.