You have a problem: the thinking behind a mall is not based on uniqueness. That means you don't have a great deal of room to make them unique - space and time. Are there any characteristic differences between them - is one focused on furniture, or motorcars or fashion? Because if we are to give you unique ideas that aren't just flim-flam, we need to know what makes them unique.

Also who are your target customers? If there is something that defines them as special, you can tailor your marketing ideas to them. The more special that definition is the more effective your targeting will be.

Over to you! M

If you want five unique ideas, then you might want to provide us with information on what makes each of those five malls unique 'cause right now you've given us very little information to work with. What information you have provided sure makes the five seem very much the same.

As for getting people to come back, that's going to depend on the variety and pricing of merchandise customers find on their first or second visit

How far away are the malls? Could you have a foot race, a bicycle race, or even a road rally that would involve stopping at each of these locations? Each mall would have a rest stop with special events (live music, food tasting, fashion show, etc.) to entertain both the participants and the community. The entire event could be a fundraiser for 5 different local charities.