Know-How Exchange : Career/Training

sales and marketing management specialist
sales and marketing team (management) specialist
sales and marketing integration manager

From what you say, you're at the sharp end, with nobody to delegate to. However to me this is a position of some importance, no matter what your director thinks. You are dealing with their customers directly - this is your secret weapon. You know them and their manner in ways the directors can't even imagine, let alone determine. This ability to communicate with them and your knowledge of what they need is your strength.

That it doesn't show to the directors is neither here nor there. They wouldn't see it anyway. My point is not to build yourself up in their eyes at all. Build yourself up with your customers, which after all is what you're paid to do. Just make sure that they know it's you they're dealing with. Just make sure they're asking for you and not anybody else.

That nobody sees this isn't the point. You have a very real strength that nothing and nobody can counter. Your directors may well have relationships with these people - they will be on "common ground", mutual acceptance and all that sort of thing, which in reality are weak. Your strength is that you demonstrate your care and they appreciate that. This is concrete and real, and something people will turn to you for.

Just build that and see what happens. You might be surprised how powerful this strategy is, should anything go wrong. Eventually someone will mention your name whilst they're walking towards the teeing-off point at hole number four. That's when your directors will realize what they've got!! By then you'll have a real power-base to match it.

Hi, Lee-

I can see why the opportunity to update your title is compelling-- you are doing at least 5 or 6 jobs here; and while you might be very happy (albeit it exhausted), you need to be thinking ahead to the time you'll be searching for a new position. Listing your title as Marketing Coordinator just would not put you in the league that a person with your experience should fit.

This is long, but what about (Marketing & Sales) Program and Customer Support Manager? You're not going to be able to capture everything, but this seems to cover a lot of bases.You could omit the marketing and sales prefix, but I added that to capture the dual role.

I agree with Moriarity about pumping up your value with customers, but I definitely would take advantage of the opportunity to label yourself more accurately.

Good luck!