Question

Topic: SEO/SEM

Rename Popular Page, Or Start From Scratch?

Posted by AriRose on 11/7/2013 at 5:22 PM ET 250 Points
We have a popular landing page that ranks very well for the search phrase, "California Labor Laws 2013", and similar permutations. www.cpehr.com/2013-california-labor-and-hr-updates

With 2014 approaching, we are updating the information to reflect laws for the new year.

What will help our SEO the best - keep this existing page active, but change all 2013 content to 2014, and start optimizing "2014 labor laws"
OR
create a brand new page, take down the old one (or just leave it) and start optimizing the new one?

Is one strategy better than the other? Thank you.
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RESPONSES

  • Posted by Gary Bloomer on 11/7/2013 at 7:06 PM Member
    Split test things to see what pulls the greatest response. Year, no year, and so on.
  • Posted by AriRose on 11/8/2013 at 1:29 AM Author
    Good idea Kathleen, to add a button to the current 2013 page. Searches with the date pull in the most traffic.

    Gary, we don't really have time for a split test since the search term is hitting now, as we approach year-end. I don't have a 60-90 day luxury at this point... (yeah, should have though about this in August!).
  • Posted by Moriarty on 11/8/2013 at 4:49 AM Accepted
    AriRose, my suggestion is to do a little paid advertising - not just for the clicks, but for the information.

    Because it's really fast answers you'll get through the Google Adwords platform - and for $25 you'll have the answer the next morning. It's why I consider SEO in second place for traffic, because it's so unwieldy and getting results takes a lot of time. I know it's your major platform, only with a trickle of information from a tiny and well focused adwords campaign, you can set your SEO alight.

    It also means you can check trends that are too subtle for SEO to detect.

    So don't worry about August! Just think that by November 10th you'll be able to optimize your SEO to current trends! With this modest spending on paid advertising, you can keep your SEO up to date TO THE WEEK!
  • Posted by Jay Hamilton-Roth on 11/8/2013 at 8:22 AM Accepted
    Add 2014 to your various images, titles, tags & text ("2013 and 2014 California Labor Law and HR Updates", for example). By March 2014, remove the 2013. That should keep SEO well-balanced between content & usefulness.
  • Posted by AriRose on 11/11/2013 at 9:21 PM Author
    Great advice everyone. I've incorporated all the ideas! Will see how it runs....
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