Know-How Exchange : Advertising/PR

Hello!
The most important thing for any publication is content..which will help in increased sales/ distribution and readership. Once this is achieved- advertisers will surely come on board.
Another suggestion- is to have regular monthly features- that way you can attract ads related to product / services you are featuring.
Wish you all the best.

The focus should be figuring out who could benefit most from ads in your publication, and then reaching out to them.

Any piece of data you can provide that would help the advertisers understand how they would benefit from an ad is very useful to have. The basics are number of copies printed, number of subscribers, and the like. But this only lets an advertiser estimate how good the results will be. If you can provide any sort of info on how prior ads worked, that is even better. Did an advertiser run a coupon? If so, see if you can find out what sort of rates they had for people using the coupon. Is there an online component to your magazine? if so, see if you can get click through rates from there to advertiser's sites. That type of thing.

Advertisers are also looking for packages of online and offline now. Do you have an online site? If so, offer a deal where an ad in the print gets them an ad in the online, or similar.