Question

Topic: E-Marketing

Subject Line Proofing

Posted by anis on 2/19/2014 at 6:07 PM ET 125 Points
I am trying to determine if my subject line on email campaigns is getting caught by spam filters.
It currently reads:
"Candles as a closing gift".

Length wise - I believe it meets the criteria.

I read somewhere that the word "free gift" would get it caught - so the question is - do filters get hung on the word "gift" or does it look for both words?

Is there a tool out there that can be sed to check subject lines?
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RESPONSES

  • Posted by Gary Bloomer on 2/19/2014 at 7:21 PM Member
    The search term: https://www.google.com/#q=subject+line+checker gives 1.74 million results. You could begin by looking at some of the leading results.
  • Posted by Jay Hamilton-Roth on 2/19/2014 at 7:57 PM Member
    Here are a couple of free online spam checkers: https://www.emailspamtest.com/ and https://www.contactology.com/check_mqs.php (for example).
  • Posted by Moriarty on 2/20/2014 at 3:53 PM Accepted
    I presume you're using lists you've bought here?

    Way more important than spam filters is which of your subject lines brings you the most sales. My other thought is that you don't have to refer to candles or free gifts at all ... just allude to something that evokes something in that direction that gets their imagination fired up. Then the spam filter won't notice it - and they will!
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