Question
Topic: Research/Metrics
What Means "home"?
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Recently, I was involved in developing a marketing campaign for a certain food staple in Israel. When we look to rank the values people attach to the food taste came first and texture cam next. Freshness, for example, came much lower. Therefore, the company is hammering the idea of taste in all its publication.
I am now busy with ranking the values of "home" in the American mind. Can someone provide a list of ranked values for "home" based on sound research?
As a bonus, can someone remind me what the name of this measurement is? I vaguely remember that it was called DT test but i am most probably mistaken.
Thank you,
Isaac