Question

Topic: E-Marketing

Got Traffic But No Sales

Posted by Anonymous on 10/25/2014 at 7:43 PM ET 250 Points
Hi,
I recently opened a bedding online store www.ellietex.co.uk and I am just wondering why despite of the traffic I get, I still have no sales. It is only been a month since I started but still, I am a bit frustrated. Could someone have a look at www.ellietex.co.uk and suggest any mistakes I have made??
I use Google Adwords and can only afford £5 a day budget, which results in about 30 clicks. Is this enough to secure a sale?
I also submit articles to ezinearticles.com as a marketing strategy and have registered my website with about 60 free directories. I also advertise on Facebook, Twitter and Pinterest.
Any help and advice will be much appreciated!! Thank you!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 10/26/2014 at 12:27 AM Accepted
    As you've seen, traffic only means that people are visiting. It doesn't mean that people who are visiting are interested in what you're selling. So you've got to ensure that your website is clearly showing (in the best light) why someone should buy from you (there's a lot of obvious issues that detract from the "chic & elegant" message you're claiming - your website should reflect these values as well). And that means more than price and selection. It's sharing something that connects with people emotionally - why is your bedding so incredible? Once you get your message on-target, then you'll want to ensure that the people who visit your site are people who are your likely customers. Simply listing your site with directories won't help your site be on the first page of search results - you're better off connecting with other websites that might have visitors who are likely customers. So you'll need to do a bit of research once you get some sales. Unfortunately, it's not as simple as "build a website and people will give you money for your product".
  • Posted by Gary Bloomer on 10/26/2014 at 8:13 AM Accepted
    There is too much wasted space dedicated to very little: compare your site to this site and you'll see what I mean: https://www.beddingstyle.com. Likewise here: https://www.thecompanystore.com

    There's also little on your home page above the fold to instill buyer confidence. The most visible element at the top of the page is a string payment icons.

    As much as you may not want to hear this, you may need to invest in a professional site design rather than using a simplified site you've created yourself.

    I'd also suggest you avoid ezinearticles. The site no longer has the link pulling power it had two years ago. Google's Panda and Penguin updates saw to that.
  • Posted by mgoodman on 10/26/2014 at 12:34 PM Accepted
    Some very good comments above. Ignore them at your peril.

    My comments are about the narrative below the fold. They are all about what YOU want to sell, not about the reason a customer might want to buy. You need to focus on the unique BENEFIT a prospect should expect if they become a customer. Give folks a reason why THEY should want to do business with you.

    It looks like you have jumped into this highly competitive arena without first doing the necessary research and planning to carve out a distinctive niche. You might want to consider going back to the drawing board and starting over -- without skipping any steps.
  • Posted by saul.dobney on 10/27/2014 at 6:09 AM Member
    When I hit the page, I don't know that anything's for sale - could be an interior design service, or someone offering bed and breakfast. As a buyer if I'm looking for Bed Linen I'd want to see things I might buy or to get a sense of what you offer to decide if it's worth exploring further. Is your range in my style? Are the prices OK? Are you going to be able to help me co-ordinate (eg linen and curtains) or is it just product sales? Do you look reputable and up-to-date?

    On this last one my reaction would be that it looks a little too much homemade and lacks the finesse a professional designer would add. Things like getting the color co-ordination, fonts and icons that work together, lines and spacing blocking text and images to make them seem like a co-ordinated whole.

    One way to think about it is that your front page is like a stall on the market. You don't set up a stall and then spend time telling people who you are. You have to show things that catch the customer's interest - an interesting offer, a novel product, an advantage to buy now. Alternative options to help the customer navigate to a purchase. Along the way they will want to check you out, but first what do I get?

BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(E-Marketing)