Know-How Exchange : Research/Metrics

Hello Jay,
Thank you for all that information - it's much appreciated!

Unfortunately it's not quite what I'm looking for. Most of the information in those links is
related to B2C in the healthcare/pharma industries while I'm looking for numbers of B2B - meaning
what Pharma is spending, per impression/click/cpm, etc…, on marketing to physicians and
other healthcare providers, not patients and consumers.

The numbers in the links provided are in the 1.7?-3 billion range. Conversely, the B2B side of that, according to Pew - and this was in 2012 - $24Billion was spent marketing directly to physicians with
the most effective returns being 2.2:1-6.8:1 from print journal and online advertising.

What I'm trying to figure out is what that boils down to…what I can charge big pharma if I can provide them with targeted, physician, and other healthcare decision makers, with say 25 million impressions per month, viewed solely by doctors.

The only number I could come up with, and it was by guessing/extrapolating/adwords viewing and a crystal ball, was $36.00 per cpm. But I have no way of knowing how close, or far off, that number is.

The key, or so I've been told, is that the eyes that see the ads are only going to be those that should see them.

Thanks again for your input!
Rob