Know-How Exchange : Strategy

What are your current strategies? Based on your metrics, what's working? What's not? What are your measurable goals? Have you performed a SWOT analysis to better understand your positioning in the marketplace? What specifically do you know about your (prospective) client needs, and what can you offer them that they desperately need? And since you're located in India - who specifically are you targeting?

Forget about "marketing". You'll probably wind up spending a lot of money for little return.

Instead, go back to basics and focus time and effort on making your products and services the best solutions they can be for the most appreciative and eager audience.

Make your products easy and intuitive to use. Show people what to do, when to do it, and how to use the product. Make the results easy to share and worth sharing by offering advanced features for users who share your platforms with five or more new users. This then helps your products communally noteworthy, which in turn, makes them socially sticky.

If this means going back to the drawing board and stripping EVERYTHING back to bare bones, do so.
This is a scary prospect, I know, but doing this can be cheaper than spending tons of money on marketing for products, goods, and services that could be better. When products and services are as good as they can be (think DropBox, think Netflix and their production of House of Cards), they sell themselves through word of mouth.

If this means killing a few programs or products that are under performing, nuke them. Be ruthless. Be realistic. Think not of now or the past but of life as it will be three years hence.

Focus your efforts on wrapping your company's skills around one problem that your users have so you can delver the best possible solution to that problem.

You then invite users to tell you how you can make the product better.

You tweak it, refine it, and perfect it.

You do this quickly, you fail forward, and you do it with the least viable product.

It's not about getting things perfect. Good enough is good enough.

Then do the same thing with the next problem.

Your website homepage doesn't give a clue about what you do, or who your target audience is, or what benefit you deliver. Do you have a marketing strategy? If you haven't laid the foundation for marketing your services, that's where you need to start.

Can you answer Jay's questions?