Question

Topic: Copywriting

My Classified Ad Received 650 Views & 0 Sales

Posted by Anonymous on 4/13/2015 at 3:13 PM ET 25 Points
My classified Ad placed in the Women's clothing section has received over 650 views in the last week. I have experimented with the Ad copy which was revised a few hours ago and has progressed to totally solving a problem (as per the rules of effective ad copy writing).Here is the link to the Ad:

https://www.domesticsale.com/classifieds/expecting-relieve-the-emotional-stress-from-pregnancy-free-gift-bellerose-new-york-a847371.html

How can I strengthen the sales conversion?
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RESPONSES

  • Posted by mgoodman on 4/13/2015 at 4:20 PM Moderator
    "... rules of effective ad copy writing ...?" Where did you find these "rules?" How do you know you've "progressed to totally solving a problem?"

    My gut tells me that this isn't "women's clothing" as much as it is a novelty item for pregnant women. Who are the people who browse "women's clothing?" Are they your target audience? Maybe this isn't an item for classified ads.
  • Posted by Jay Hamilton-Roth on 4/13/2015 at 5:18 PM Accepted
    You have a show-it problem: the t-shirt images aren't modeled and the video's quality is poor, which means that the visitor needs to believe your promise. Give the prospective buyer a chance to decide based on their own aesthetics.
  • Posted on 4/13/2015 at 5:37 PM Author
    The progression was not to totally solving the problem but fom having initial copy that only described features to now addressing a problem.
  • Posted by Peter (henna gaijin) on 4/13/2015 at 6:17 PM Accepted
    I agree with the comments above. It look me too long to figure out what you were selling. People don;t like to have to figure out what the offer is.

    A good subject line that tells people what you have will help get people who may be interested. But having info so it is clear what you are offering will keep people from leaving because they weren't sure and didn't want to take the time to figure it out.

    I would do a search on Etsy or Amazon for something like "T-shirt for pregnant women" and see how their listings look. Usually they put right up top that it is a t-shirt for sale, and some details like material, where printed, etc. You provide much of this on your Etsy pages, but not on this classified ad.
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