Question

Topic: Advertising/PR

Doing An Internship For Marketing A Small Club

Posted by Anonymous on 6/22/2015 at 11:44 PM ET 250 Points
Doing a internship for a small music club thats more like a jazz bar with food. Can I get advice where to start thinking about marketing for this place ? Any books or guides I can use to think out how to market. I can am a complete beginner any advice would be great.

https://thepianobar.co.za/
this is the website.
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RESPONSES

  • Posted by Mike Steffes on 6/23/2015 at 8:45 AM Accepted
    What is your course of study concerning this internship?
  • Posted by Jay Hamilton-Roth on 6/23/2015 at 9:01 AM Accepted
    Start by interviewing the people who are regulars. What do they LOVE about the bar? What do they tell their friends about it? Where can you find more people like these regulars?
  • Posted by Gary Bloomer on 6/23/2015 at 9:25 AM Accepted
    If you are a complete beginner, what's your background and what's your affiliation with the venue?

    What marketing is the club currently doing?

    Who is doing it?

    How effective is it?

    What is the club owner's expectation of your internship?

    What have you been tasked with doing, in what time frame, with what budget, and with what lasting effect?
  • Posted by shannon.olson on 7/2/2015 at 10:33 AM Accepted
    Is your club unique to the area? If so run with that... celebrate it. If not, if it is one of many that like said above find out why the current clients love this place. Celebrate get people talking (make sure positive not negative) I am currently doing an internship on transportation in my very rural community, it is a learning curve to put yourself out there. I have found don't be afraid of an idea. Ask lots of other professional people in the field and community what they think. Have fun and good luck. Hope this becomes the best jazz club in your area!!
  • Posted by jstiles on 7/7/2015 at 7:04 PM Accepted
    perform a Google search for: SWOT analysis, read about it and do one for the club. It does not have to be fancy, the research and thinking are the important parts.

    Of course there is much more to good marketing than the SWOT but if you do that one thing it will get you thinking about what you are working with, what to emphasize and what to address.


  • Posted by Shelley Ryan on 7/17/2015 at 6:47 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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