Question

Topic: Advertising/PR

Social Event With Speaker To Attract Attendance

Posted by summit.medicalsociety on 4/11/2016 at 4:37 PM ET 250 Points
Our Medical Society has started having quarterly events to get the membership together for networking etc. We also want to attract new members to attend, Physicians and spouses welcome. Planning on having a Medicare Auditor make a short presentation at the end of May. Need a catchy title for a flyer. There will be food and wine. Ideas?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/11/2016 at 4:51 PM Member
    Why would that presenter and/or presentation be attractive to attendees? What do they know that attendees don't?
  • Posted by summit.medicalsociety on 4/11/2016 at 4:53 PM Author
    Many Physicians are currently getting slammed with "paperwork" and new regulations.
    The filing of these Medicare benefits affects the amount of Physicians reimbursements.
  • Posted by Jay Hamilton-Roth on 4/11/2016 at 5:37 PM Accepted
    May You Have Less Paperwork
    Medicare: Get More (Benefits) For Less (Time)
  • Posted by cfreudenrich on 4/22/2016 at 9:54 PM Accepted
    Since the name of the society is Summit, I'd suggest metaphors for this which are tied to mountains, climbing, altitudes, etc. That makes the brand more memorable, and can be extrapolated to owning a market position.
    - View from the Top: Successful Change-Management in Medicare
    Here's a post from Wharton with other ideas: https://www.peakparadigms.com/about-us/mtn-metaphors-wharton-leade.pdf
  • Posted by Shelley Ryan on 7/7/2016 at 5:53 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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