Question

Topic: Branding

Need Name For Admin Support Business

Posted by kim.justsayin on 9/2/2016 at 2:07 PM ET 250 Points
Hello! As a virtual assistant, I provide administrative support to independent medical case managers. These case managers provide services to injured parties as a benefit of MI Auto No Fault insurance, and spend their days on the road attending dr. appointments with their clients.

Equally important to my potential clients are my experience setting up and maintaining a paperless office, my experience as an administrative assistant and my experience in case management. Can someone way more creative than me come up with a name for my business that combines these things?
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RESPONSES

  • Posted by mgoodman on 9/2/2016 at 2:37 PM Accepted
    I'd skip all the specific skills and experiences you have, and go straight for the unique and compelling BENEFIT your target audience can expect when they hire you. How will their lives be better once they have you on the case for them?

    I'd much rather see you focus on the BENEFIT for your target audience than on the skills and experience you've amassed.

    Example:

    Michigan Case Management Admin
    Improve Productivity With Expert Back Office Support
  • Posted by cookmarketing@gmail. on 9/2/2016 at 11:10 PM Accepted
    Medtech Medical Case Management
    Targeted Case Process Technology
  • Posted by Jay Hamilton-Roth on 9/3/2016 at 8:47 AM Accepted
    Given that you have a lot of words to express, keep the name simple, and expand upon it with a tagline:

    Michigan No-Fault Assist(ant): The Medical Case Manager's Best Friend
    Michigan No-Fault Assist(ant): Supporting Medical Case Managers
  • Posted by Shelley Ryan on 11/9/2016 at 4:31 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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