Know-How Exchange : Copywriting

Would it be easier if you called a contact at the customer's company and got verbal agreement, and then followed up with a confirming letter? Somehow that seems like a softer, friendlier way to approach this.

It's easier to say "no" to a piece of paper or message on a computer screen than to a real live human. And if the customer has a question, it's a lot easier for most folks to just ask it in the course of a person-to-person conversation than to compose it in a piece of correspondence and wait for an answer.

Outline:

Dear ______________,

Your work on XYZ subject on ABC website.com is really inspiring. Your article on PARTICULAR SUBJECT really caught my attention, and it's because of this that I'm writing to you to ask your advice.

Starting on (DATE), my website on NICHE SUBJECT will offer content on SPECIFIC SUBJECT, which will feature the work of YOUR COMPANY NAME and how you've helped people successfully overcome PROBLEM 123 with your SOLUTION 123. Because I'll be featuring your company, I'm writing to ask permission to use COMPANY XYZ's logo in the article.

To provide greater detail, I'd greatly appreciate the chance to discuss this outline with you in person. May I call your office on DATE/TIME? If an alternative date and time would be better for you, please call or e-mail me at YOUR PHONE NUMBER/ YOUR E-MAIL.

Sincere thanks for your kind cooperation. I look forward to a mutually beneficial outcome.

YOUR SIGN OFF

###