Question

Topic: E-Marketing

E-mail Newsletters W/images, And Outlook. Any Way?

Posted by allenj on 10/19/2018 at 4:32 PM ET 250 Points
I have looked at Robly, MailChimp, and ActiveCampaign to try and find something that lets me effectively create and drive attractive newsletter emails through the soul-sucking cloak that is Outlook Office365. As I understand it, when MSFT switched to Microsoft Word as its rendering engine rather than IE and that introduced a host of inconsistencies with its rendering. I ran a test today sending test emails from three providers to three email accounts. One GMAIL account, one Yahoo account and one Outlook account. The GMAIL and Yahoo mail rendered the campaign perfectly and beautifully. The Outlook......well.......it was Outlook. All images were missing. Horrible.

My question to the group. Is there a good way to get a nice looking newsletter with embedded visuals to render correctly for Outlook shops (lots of them in my base) or am I just insane for trying?

I guess the workaround is "attachments' and that really blows.

Any advice appreciated.

AJ
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/19/2018 at 7:26 PM Member
    Have you considered trying Rich Text format instead (I'm assuming you're sending HTML formatted email), perhaps segmented to just Outlook shops?
    Are the Outlook email graphics showing as red Xs or is the display engine for outlook "off"?
  • Posted by allenj on 10/20/2018 at 11:37 AM Author
    Hi Jay: Have not tried RT format. Might do that.

    Graphics aren't red x'ed out, just missing altogether.

    Silly problem to have, and only with Outlook mail engine. Not a surprise, but very disappointing.
  • Posted by Jay Hamilton-Roth on 10/20/2018 at 8:05 PM Accepted
    By default, Outlook blocks automatic picture downloads in email messages (https://support.office.com/en-us/article/block-or-unblock-automatic-picture...).
  • Posted by Shelley Ryan on 11/27/2018 at 11:27 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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