Question

Topic: Customer Behavior

3d Virtual Tours

Posted by lstevens on 1/23/2019 at 10:50 AM ET 25 Points
Has anyone seen a positive impact for time on site when a retail website includes a 3D Virtual Tour? I see a lot of pitches, but no data on the impact.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/23/2019 at 3:35 PM Accepted
    Likely this will depend on many factors, including: price point, target audience, comparative value, etc.
  • Posted by chiron34 on 1/24/2019 at 9:07 PM Accepted
    What type of retail business is your focus (eg, ladies fashion, ladies intimate apparel, swimwear, men's fashion, food, consumer goods, etc). What is the difficulty you are facing that has prompted your query? Why do you think there will be significant differences in results between types of retail operations depending on time on site viewing the 3D Virtual Tour? Have you looked at industries where online virtual tours are more accepted as 'normal', such as real estate sales and rental leases?
  • Posted by Shelley Ryan on 2/12/2019 at 10:37 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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