Question
Topic: SEO/SEM
Google Amp And "owning" The User Experience
Related Discussions
- Perfect Balance Between Seo And Sem
- Looking For An Online Performance Course
- How To Improve Domain Authority Quickly?
- Is Seo Much Better Than Sem?
- Hello, I Need To Know How Can I Increase My Market
- Any Simple Shopify Seo Tips?
- Why My Blog Posts Not Getting Indexed In Google?
- What Is Best Way To Seo Rank Your Website
- Running A Private Blog Network Or Buying Links
- How Do You Report Seo Audit Findings?
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(SEO/SEM)
- excellira 15,991 points
- Jay Hamilton-Roth 10,952 points
- mgoodman 8,810 points
- Gary Bloomer 5,216 points
- Pepper Blue 3,468 points
- Peter (henna gaijin) 1,926 points
- Inbox_Interactive 1,595 points
- darcy.moen 1,282 points
- Shell Harris 1,212 points
- ReadCopy 1,178 points
- jpoyer 1,088 points
- SteveByrneMarketing 900 points
- ROIHUNTER 750 points
- jstiles 693 points
- Carl Crawford 665 points
- Blaine Wilkerson 633 points
- chiron34 628 points
- wnelson 619 points
From what's been demonstrated to me and my own research, pages formatted within AMP structure rank higher and provide a better, faster user experience.
Although improvements have been made in response to AMP criticism, it seems that at the end of the day, Google is owning the user environment from search to discovery with AMP.
We are a local service, so we have placement in Local Services Ads, PPC, map pack, and organic listings. Organic seems to be the last place on that list where we can simply show up as we are and have an interaction with the user that we "own".
I'm hesitant about the long term implications of heavily relying on an AMP strategy and it becoming a liability down the road.
Thoughts?