Know-How Exchange : Strategy

I think you will find all you ever want to know about the subject at this site. They offer a daily newsletter and TONS of info for the IT Pro.


https://techrepublic.com.com/?tag=e019

Good Luck!

- Jett Enterprises, Inc.

Reading the previous responses I am wondering whether my idea of a data centre is the same as everyone elses.

I had always understood a data centre to be effectively an outsourced IT equipment room (including all supporting infrastucture, climate control, telecomms, fire protection, security) which in simplistic terms you use

- either instead of owning your own facility (to save capital investment)

- or in the event your facility is unusable (fire, some other catastrophe)

If that assumption is correct, then surely the way to market the data centre is to identify the reaons for using one and then promoting the benefits against those reasons?

e.g. Highlight to CFO's the reasons to liberate capital/avoid tieing up capital in a company-owned facility (look at TCO including all aspects of facilities management)

e.g. highlight all the risk-scenarios where the company-owned facility may become "unavailable" through S11 type attack, fire, flood, tempest and plagues of locusts. Show how inexpensive the cold/warm/hot facility on standby can be, depending on their requirements for cutover time. Some company insurance policies may require the business to mitigate its protentail losses in such an event, financial services and other time-critical processing businesses simply cannot afford to be "off the air" for any amount of time.

Highlight the pain, show the solution, the benefit becomes readily apparent.

Good Luck