Question

Topic: Strategy

Marketing To Menopausal Women

Posted by Anonymous on 3/11/2004 at 3:35 PM ET 250 Points
I will soon launch an interactive health web-site targeting women who are perimenopausal and/or menopausal. The site is a membership (fee) based site that generates personalized education and decision support designed to help these women make informed health choices for managing their symptoms.

My question - how should I market the site to have the "best" chance for success?

THANKS,
Menopause Diva
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