Strategy - global marketing for ethnic foods from Anonymous: MarketingProfs Question 580

Topic: Strategy

Global Marketing For Ethnic Foods

Posted by Anonymous on 3/12/2004 at 3:06 PM ET 250 Points

What factors impact the global marketing plan for ethnic foods that have good cross over potential

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Posted by Blaine Wilkerson on 3/12/2004 at 4:55 PM Member

Good question!

1. Quality.

2. Preservation

3. Popularity of the particular ethinic food for each region

4. Speed of delivery.

5. FDA Approval (for USA)

6. Shelf life

7. Availability

These are just to name a few!

Good Luck!
Posted by Pepper Blue on 4/1/2004 at 10:17 AM Accepted

Hi Moggle,

I would recommend also introducing a low-sodium or no-sodium version. I know this is about impossible, but hypertension is epidemic around the world in the developed countries and people are starting to become vary aware of sodium content.