Know-How Exchange : Strategy

It sounds like you have never had an opportunity to go through a real-life strategic planning process. If this is the case, I think a roadmap with examples would probably help you out a lot, to help guide you to and through the most helpful strategy tools for you organization.

For this I would suggest reading a couple books on strategy to acquaint yourself with the process, the models, the terms etc.

You don't have to "read" them cover to cover, the purpose is more to have some proven reference models and examples on hand so you can see how the flow of a strategic plan should go and see how the anaylsis tools, matrices, charts etc. work. There are many, some are objective, some are subjective, and not all work for every organization.

Here is a very good one: Company Analysis: Determining Strategic Capability ISBN #0471494542

And this one: Strategic Management: Concepts and Cases; Fred R. David. ISBN #0130269956

Good luck, I hope this helps

Greetings

How to identify proper products?
1. Customer Needs
2. Business Opportunities
3. New poll ideas
4. Key Products of the Competence
5. Needs derived from the strategic Plan Business

Strategic goals?
1. Representative of the client inside the Business
2. Representative of the business with the clients (Contact and channel of communication)
3. You need to develop Activities in order to help the current sales and to guarantee their future
4. To develop customer relations
5. To enter in new markets and to protect the present
6. Internal Information Supplier of the environment and competence
7. To Improve and be leader of business strategic plan
8. To maintain a competitive offering of products and be in vanguard
9. To develop new channels of distribution and to maintain the present
10. To integrate and to focus the different areas of the business toward the clients.

Mobile phone business:
1. Updating cell phones and technological services (short messages, Internet)
2. Service packages development (minutes, aggregate value, fixed quota)
3. To enlarge the minutes consume and to activate clients
4. To avoid that the clients change the company for another supplier
5. To attract clients of the competence
6. To obtain and to maintain business market
7. To support social campaigns to be near the people
8. Calls cards distribution
9. To promote the creation of groups among the clients to obtain discounts
10. To develop alliances with other Companies, like Financial Institutions.

Goodbye

Juan Carlos

This smells like a yet another student question.

What do you think you should do?

P.S. Is there a Billbord along a major highway in India that says "MarketingProfs.com - Free Answers to Your Marketing Exams!"? Just curious.

Perhaps I should say "Asia" or "New Zealand"...


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