Question

Topic: Advertising/PR

Online Advertising

Posted by Anonymous on 125 Points
I am noticing CPM based advertising turning into performance based advertising on the web. Companies rather pay for qualified leads than for general exposure.

I am curious if advertisers are satisfied with the current trends towards this sort of advertising and if they see great changes in the landscape for this and coming years.

Anyone at the advertisers-side willing to share his or her thoughts and experience...?
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