Question
Topic: Research/Metrics
How Can I Gain Experience In Market Research?
Related Discussions
- Who Are The Top Companies Competing In The Market?
- Geographic Metric - Help Needed!
- How Fast Does An Untouched Sales Lead Degrade?
- Need Clear Standards To Judge Facebook Metrics
- How Can I Get Backlinks For My Website?
- Beauty Services Relocation And Market Research
- Thoughts On Abm Platforms?
- Research - Masters Dissertation Survey Help
- Experiential Marketing Survey
- Collection + Dissemination Of Customer/market Data
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Research/Metrics)
- mgoodman 27,311 points
- koen.h.pauwels 25,348 points
- Jay Hamilton-Roth 21,662 points
- Chris Blackman 15,808 points
- Gary Bloomer 10,191 points
- wnelson 8,013 points
- Peter (henna gaijin) 7,543 points
- steven.alker 6,672 points
- Frank Hurtte 6,632 points
- Dawson 4,619 points
- telemoxie 4,595 points
- SteveByrneMarketing 3,358 points
- SRyan ;] 2,396 points
- Blaine Wilkerson 2,387 points
- ReadCopy 2,081 points
- Pepper Blue 1,863 points
- bobhogg 1,748 points
- BizConsult 1,491 points
I started out as a market research intern, and I was promoted to a full-time analyst position one year later while I was still in college. A year after that, the manager of my department resigned to take a teaching position at a large university. I worked very hard to cover my manager's workload, as well as that of another coworker who had left to join another company. In all, I was working nearly 90 hours a week for a number of months.
My hard work paid off, and I was promoted to manage the department one year ago.
My struggle is that I have no research mentor. I have lots of experience in database marketing, survey research, secondary research, and data analysis. I have very little experience with methods like focus groups, conjoint analysis, advanced statistical techniques, etc.
How might I get experience in these areas? I can read books, but that only gets me so far. I am aware of organizations like the Burke institute where I can go to learn techniques, but these are very expensive. Does anyone have any cost-effective, practical ideas on how I can get exposure to new research methods?