Question
Topic: Strategy
Avoiding Confusion When Launching Simultaneous B2b And B2c Campaigns
The company that just hired me is launching a B2B and a B2C campaign to attract relevant audiences to their new line of online products. My concern (as the business development officer) is that there might be confusion as to what the company actually does. A series of focused seminars and PR campaign is being used to introduce the business clients to the private label online services and products. A strong SEO and online marketng campaign is being used to attract consumers to the retail site. Is there enough separation between these two strategies to ensure no market confusion?
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