Question
Topic: Research/Metrics
Benchmark Costs Of Customer Acquisition
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Generally we pull a 4.7% response from snail mail prospect mailings at a cost of 43p per item, generally mailing 100,000+ a time.
A prospect response (req for further info / store visit)
is therefore costing £9.14
When sales convert 1:4 our customer acq costs are £36.56
Does anyone have comparative figures for cost of customer acquisition