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PRO Articles Only- The Inside Scoop on Using Twitter Lists for Profit and Sanityby Dave WienekeThe dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time--and generate leads for your business. more
- 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Successby Hanna AndrzejewskaCustomers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips--and a campaign planner--to help you achieve seasonal sale success. more
- Five Tips for Implementing a Successful QR Code Campaignby Michelle EichhornQR codes can be inexpensive to implement and can provide you a measureable return on investment--if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign. more
- Four Easy Tactics for Becoming a Must-Follow Account on Twitterby Slavik VolinskyTwitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight in your industry. more
- Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing by Ron PersonMarketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is possible. more
- Three Keys to Accelerating Marketing Measurement and a Fact-Based Cultureby Laura PattersonIf CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture. more
- Seven Tablet and Mobile Trends to Expect in 2012by Thierry CostaIn 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012. more
- Follow AMEX's Example of a Successful Facebook Campaignby Kimberly SmithSure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement. more
- Five Ways to Create a Data-Driven Marketing Culture by Jim BergesonWhen handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions--and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results. more
- A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability) by Gib OlanderIn today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing. more
- How Your Customers and Analytics Can Help Increase Online Salesby Nick StamoulisIncreasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost your website's conversion rate. more
- You Botched That Marketing Email. Now What?by John MurphyMistakes will happen--even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively. more
- Strategy Is Fun Too, You Know (Well, Fun-ish) by Pete GaioniIt may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts. more
- Content Marketing Trends for 2012: What's in and What's Out by Pawan DeshpandeNo doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and radio advertising. But what's in store for 2012? more
- Personal Branding Trends for 2012 (Part 2) by William ArrudaPersonal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand as a marketer in tune with the times. more
- Writers for Hire: How to Get What You Pay for on Elanceby Anita Williams WeinbergWhen working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you bargained for (literally). How can you make sure you don't get burned? more
- Why Marketing Needs Objectives... Not Just Goalsby Brett JohnsonMany companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing strong tactics to support them. more
- What's Wrong With This Picture? The Stauer Chronographby Barry DensaWe've all seen them--those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad--gone terribly wrong--that'll help you avoid a host of pitfalls in your ad copy. more
- Redesigning the Site Redesign RFP: Eight Do's and Don'tsby Eric AndersonIs a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn eight invaluable guidelines for creating your site redesign RFP. more
- Case Study: Why Targeting by Level of Engagement Worksby Becca WrightThe words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, active, and casual fans. more
- How to Streamline Site Navigation to Attract and Retain Customersby Shaun RyanA website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content--and keep your customers coming back. more
- Seven Tips for Forging an Appropriate Online Apologyby Denise KellerDespite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers--the right way--and assure them that you are still worthy of their trust, confidence, and respect. more
- Personal Branding Trends for 2012 (Part 1)by William ArrudaOver the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack. more
- The Email Marketer's Success Kit: Five Trends for 2012by Maciej OssowskiNow that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to reign this year. more
- Managing Chaos: The Marketing Approachby John ThomsonNowadays, the marketer's world is chaotic and cluttered. Effectively meeting a myriad of demands can seem impossible. That's why connected marketing solutions are critical to success in today's marketing landscape. more
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Most Popular How-to Articles
- Seven Tablet and Mobile Trends to Expect in 2012 by Thierry Costa
- Content Marketing Trends for 2012: What's in and What's Out by Pawan Deshpande
- Personal Branding Trends for 2012 (Part 1) by William Arruda
- Four Easy Tactics for Becoming a Must-Follow Account on Twitter by Slavik Volinsky
- Five Tips for Implementing a Successful QR Code Campaign by Michelle Eichhorn
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