Marketing Articles: Most Recent
Go PRO Now
Get unlimited access to all of our exclusive marketing resources
![Seven Types of Social Media Fans and How to Engage With Them [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/types-of-social-media-followers-peek.jpg)
Not all the fans on your social media networks interact the same way with your business. You need to draw out some and cool off others.To highlight the most common types of fans and how to engage with them, ReachLocal created this infographic. more
As summer approaches, some of us will hit the gym in hopes of being swimsuit-ready. The more we exercise, the easier it becomes. That's because we're building up our endurance and creating a habit. Content marketing is the same way. When we stretch our creative muscles and get into the ... more
B2B buyers under the age of 35 are 131% more likely to make corporate purchases online than those over 35, but suppliers’ websites aren’t fully capable of handling their evolving demands, according to a recent report. more
Recently, a client told me he wanted to share his content with a larger audience and reach out to prospects, but added, "I don't have time for Twitter. It's trivial. I want to get into serious social media." I gave Jason Falls a call to help me out. more
Online advertisement click-through rates (CTRs) are highest on Fridays, and the peak time for clicks occurs between 11 AM and 2 PM every day, according to a recent report from online ad network Infolinks. more![Drowning in Data [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/drowning-in-data-peek.jpg)
As social media platforms continue to evolve at an unprecedented rate, businesses are finding it difficult to stay on top of all the data. To show how much data is being shared (and to see what all that data means for businesses), Evzdrop created this infographic. more
Competing on price is not a sustainable strategy for most businesses. So, instead of asking "how low can I go?" ask "how high can I set the bar to deliver an experience that connects with my customers?" more
This week was full of surprises. Get the lowdown on Apple's big announcements (and what matters most to marketers). Check out Chirpify, which lets you take payments on Twitter, Facebook, and Instagram. And find out what time to tweet suits your followers best. Skim for flying kisses (really...). more
If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo. more
Now, more than ever, buyers have more control over the sales cycle. Marketers must therefore evolve with the buying cycle and find new ways to own the early part of the sales process. How? Here are a few steps in the journey toward a buyer-centric marketing automation strategy. more![Mobile Minute [Video]: Mobile Payments... Which Brand Beats Banks?](http://i.marketingprofs.com/assets/images/articles/lg/mobile-minute-lg.jpg)
Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report by the Economist Intelligence Unit and Lyris. more![Content Marketing Sweetens the Mix [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/Content-Marketing-Sweetens-the-Mix-peek.jpg)
You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide on how to create and execute a killer SEO keyword strategy. more
Nearly one-quarter of chief marketing officers want a chief customer officer to take primary responsibility for understanding and interacting with the customer, whereas another quarter see the responsibility as their own, according to a recent report. more
No matter what you're selling or promoting, video should be a consideration. Technology is no longer a hurdle, but coming up with the right message, tone, and approach can be. Here's a brief intro to bring you up to speed. more
Email volume increased 11.6% in the first quarter of 2013 compared with the first quarter of 2012, and unique open rates increased 9.7%, according to a recent benchmark report by Experian Marketing Services. more![The State of B2B Content Marketing [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/state-of-b2b-content-marketing-peek.jpg)
What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? And can you really brand a mixtape? Skim for enlightenment! more
More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates and shipping options, according to a recent report. more![From Nine to Known (Part 2): Nine Tips for Maximizing Your Nine-Minute Brand Actions [Infographic]](http://i.marketingprofs.com/assets/images/articles/lg/060613_clocks_lg.jpg)
Finding nine minutes and spending them building your brand isn't difficult if you develop the nine-minute habit. Here are nine tips and tricks—and an infographic—for making nine minutes a day work for you. more
MarketingProfs uses single