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Shift to Mobile Web Means Marketing OpportunitiesAdvertising
As mobile devices mature, consumers are shifting their online search habits away from the desktop toward mobile, and so changing the game for online advertisers and search marketers more
Sorry Seems to Be the Hardest WordCustomer Relationships
"AT&T customers have been complaining for months about dropped calls, spotty service, delayed text and voice messages and slow download speeds for the iPhone," says Jackie Huba in a post at the Church of the Customer Blog. In response, AT&T produced a three-minute YouTube video in which it appears that ... more
Want Spam With That Spam?Email Marketing
A few years ago, Neil Schwartzman downloaded-but never used-the trial version of an anti-spam software program. "It turned out it was Windows-only," he explains at his blog, "so I never installed it, as I use a Mac. Have done since 1986." Following the download, he received the customary follow-up-one email to ... more
Asia/Pacific Search Volume Hits Record in SeptemberSearch Engine Marketing
Asia/Pacific Internet users conducted 38.6 billion search queries in September 2009, a 33% increase over the previous year, according to comScore data. more
Newspaper Sites Attract 38% of Internet UsersWeb Sites
Newspaper websites attracted more than 74 million unique visitors in the third quarter of 2009, accounting for 38% of all Internet users, according to a study conducted by Nielsen Online for the Newspaper Association of America (NAA). more
Enjoy Some Good Holiday CheeseSocial Media
As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season-the Monster Mash JibJab "sendable." The e-card uses facial-recognition technology to seamlessly attach the faces of your friends or family to the body of a monster. ... more
Is He a Searcher or a Sleaze?Search Engine Marketing
As B2B companies boost their search-marketing efforts, SEO experts are in greater demand. And why not? With search one of the few bright spots in advertising these days, it stands to reason that optimizers who know how to get the job done are a precious commodity. But in a recent ... more
Cut the LoopholesCustomer Relationships
Knowing that Hilton Hotels offers a best-rate guarantee, Hilton HHonors member Randall Gellens booked a room in Rome at the lowest available rate of €168. When he found a better price-€139-for what appeared to be an identical reservation through a third-party travel site, he expected to receive the compensation Hilton ... more
Politicians Deemed Worst EndorsersAdvertising
Almost two in five (37%) of US adults think politicians are the least credible and persuasive spokespeople for a product. more
SMBs to Boost Twitter Use for MarketingSocial Media
Some 9% of small and midsize businesses (SMBs) use Twitter to market their business, and 32% of SMBs say they plan to include social media in their marketing mix over the next year. more
So, the Recession Is a Good Thing?General Management
While acknowledging the damage this recession has done to the personal and professional lives of so many people, Freddie Laker also argues that our dark economic cloud has brought with it a significant silver lining for marketers. "I think this might be the best thing that has happened to our industry ... more
Polish Your Brand With Co-CreationBrand Management
"A revolution in both marketing thought and practice is at hand," say three researchers in an interesting new report on brand marketing. In their research, these authors examined "consumer co-creation in an empirical context"-specifically, creative consumer behavior in nine brand communities across a wide array of products, including Apple Newton (a ... more
D0n't Do T.hisEmail Marketing
If you visit political blogs, you may have noticed that some bloggers try to outsmart content filters that flag incendiary words by substituting numbers and symbols for letters (e.g., pr0p@ganda), or by inserting periods or spaces where they don't belong within words (e.g., m.orons). Unfortunately, says Karl Foxley, he has begun ... more
Fall TV Drives Record Online Video ViewingWeb Sites
The fall TV season premieres attracted record online viewership in September, with nearly 26 billion videos delivered to 168 million US Internet users during the month. more
Oh, so That's How It WorksMetrics & ROI
It's happening less often these days, but you probably still encounter executives or colleagues who have trouble wrapping their heads around newer technology-how something works, for instance, and what it can do for them. So if you find yourself trying to explain the ins and outs of Google Analytics to ... more
Don't Leave Me This WaySales
It's the bane of every retailer with an online store-somewhere between adding products to shopping carts and finalizing their purchases, some customers vanish into thin air. According to Brendan Regan at the FutureNow blog, they abandon their carts for various reasons. Here are a few: They thought ... more
I Prefer a Smooth BlendSearch Engine Marketing
To be free or not to be free? That is the question many content providers are asking these days. Says SEO Book author Aaron Wall in a Search Engine Land article: "Free content can spread far and get many links, but it won't produce any revenue directly. If it is paid, ... more
Mind the Big Three Be'sSocial Media
Fun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the vast majority of users-and possibly many in your demo-still don't have one. So how to wiggle into the pockets of non-iPhoners ... more
Are You That Into Me?Email Marketing
"During the sales process [with potential email service providers] you will meet rainmakers, executives, subject-matter experts, high-level technical support, and creative directors and so on," says Bryan Stapp in a post at the Loud Amplifier Marketing blog. "The real question is: Who is going to be there after the contract ... more
Why Salespeople Fail Sales
"It's a battle of the plans, and the person with the stronger plan wins," says Steven Kraner at Hightechguru.com, and it's the main reason why high-tech salespeople fail. Technology buyers are often formally trained to manage salespeople, extract as much information as possible and maintain control over the sales process. ... more
You Lie!Advertising
A recent viral video opens on a pretty blonde, who sits at her desk while cradling an infant son. "Hi, my name is Karen and I'm from Denmark," she says. "And this here is my baby boy. His name is August. I'm doing this video because I'm trying to find ... more
25% of UK Ads on Social NetworksAdvertising
Social networking sites accounted for more than 25% of all UK display ad impressions in August. Although younger social networkers were delivered the highest percentage of ads, a sizable percentage of impressions reached every age group. more
The Ho-Ho Heat Is OnEmail Marketing
"The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online," says eROI's Alex Williams in a MarketingProfs article on key takeaways from his podcast with Chad White of Smith-Harmon. As you experience this holiday season's ... more
Kanye, Jon & Kate: Tops for HalloweenBrand Management
Kanye West and Jon & Kate Gosselin topped the list in a survey of likely Halloween costume choices this year based on a celebrity mistake. Jon & Kate also swept the top spots in a question about which reality TV stars should have their own costumers. more
Teaching an Old Brand New TricksSocial Media
Good news: You don't have to lose sight of your brand's tried-and-true persona to participate in the quest for deeper engagement at the new social sites. Just think of the social-media generation as a silver-dish serving of people who already want to talk to you; you just need to make ... more