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MarketingProfs
Oct 7, 2017 Vol. 6, No. 40
In this issue
1. How-To: Nine Ways to Invite More Engagement With Your Content
2. Article: Five Ways Google Scores Your Content [Sponsored by Media Shower]
3. Video: 30 Pro Reporting and Interviewing Tips for Content Marketers
4.  PRO  Take 10: How to Use Your CRM Data to Boost Advertising ROI
5. Podcast: One You, Lots of Income Streams: 'Entrepreneurial You' Author Dorie Clark
6. Survey Says: The Top Workplace Productivity Killers, Email Mistakes, and Overused Buzzwords
7. #SocialSkim: Facebook's Big Swipe at LinkedIn; Instagram Polls: 10 Stories This Week
8. Infographic: Four Steps to a Winning Lead-Generation Process
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How-To
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Nine Ways to Invite More Engagement With Your Content
By Kristian Jønsson
We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your content manages to engage your target audience. Read More
Today's Sponsored Article
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Five Ways Google Scores Your Content
By Media Shower [Sponsored Content]
What if Google assigned a "content score" to every page on your website? Experts think that's exactly what Google does. So, to get more organic traffic to your site, you need to know the answer to this critical question: How do you improve your Google content score? Read More
Video
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30 Pro Reporting and Interviewing Tips for Content Marketers
By David Spark
Here are some top tips for interviewing and reporting from journalists themselves—everything from rebooting a failing interview to getting the soundbites you want. Read More
Podcast
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One You, Lots of Income Streams: 'Entrepreneurial You' Author Dorie Clark on Marketing Smarts
By Kerry O'Shea Gorgone
Author, consultant, coach, and speaker Dorie Clark shares tips from her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive. Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: How to Use Your CRM Data to Boost Advertising ROI
In just 10 minutes, you'll learn to boost your return on advertising spend (ROAS) by using the data you already have. You'll get practical tips on how to segment your CRM lists, upload them to Google AdWords and Facebook advertising, and use them to expand and refine campaigns. Read More
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Survey Says
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The Top Workplace Productivity Killers, Email Mistakes, and Overused Buzzwords
By Ayaz Nanji
Enterprise workers say wasteful meetings and excessive emails top are the productivity killers at their jobs, according to recent research from Workfront. Read More
Quick Take
#SocialSkim: Facebook's Big Swipe at LinkedIn; Instagram Polls: 10 Stories This Week
By Christian Neri
Facebook takes on LinkedIn via ZipRecruiter integration; Instagram polling via Stories; Bumble's new professional networking and mentorship feature; Messenger Lite enters US market; Shopify makes it easy to buy on Instagram; Facebook Ads monetize your email list; much more! Read More
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At-A-Glance
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Four Steps to a Winning Lead-Generation Process [Infographic]
By Laura Forer
Creating a lead-generation strategy doesn't have to be complicated. This infographic walks you through four basic steps to get started. Read More

event calendar

Oct 11
FREE Seminar—10 Marketing Hacks to Deliver Work On-Time, Every Time
Oct 12
Online Seminar—Create Your Content Architecture Blueprint PRO
Oct 12
Online Course—High-Performance Content Marketing | 12 online classes
Oct 13
Virtual Conference—Marketing Strategy | It's Big Picture Time
Oct 17
FREE Seminar—Turn Marketing and Sales From Frenemies to Besties
Oct 19
Teach Me How—How to Add Live Streaming Video to Your Marketing Mix PRO

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Contributor: Christian Neri

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