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We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results.

Those are goals worth seeking, but there's one problem: Focusing on the ends can make you neglect the means.

The simple truth is, you cannot achieve any of those results unless your content manages to engage your target audience.

Engagement is the first milestone on the road to more sales, backlinks, or shares. Nothing beats the satisfaction of getting a flurry of comments on your post.

Source: Giphy

Besides, more than 83 million posts are produced every month on WordPress alone. That's more than 230 posts in a minute. Your content must tick many boxes to stand out from the crowd.

This article will discuss nine ways to make your content more engaging.

1. Don't Tick Them Off Even Before They Read a Word

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image of Kristian Jønsson

Kristian Jønsson is a passionate growth marketer at customizable lead-form provider Sleeknote, which helps online stores interact with their visitors to increase sales and get more customers.

LinkedIn: Kristian Jønsson

Twitter: @hrjoensson176