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Take 10: How to Use Your CRM Data to Boost Advertising ROI

Joseph Kerschbaum
Fri, Apr 1, 2016
10 minutes

Are your online advertising results falling short of your expectations? By simply segmenting and uploading your CRM data into your SEM and social campaigns, you can re-engage lost customers, cross-sell current customers, and find new audiences similar to your MVC (Most Valuable Customer). It's easy, and we'll show you how!

In just 10 minutes, you'll learn how to boost your return on advertising spend (ROAS) by leveraging the data you already have. We'll cover practical tips on how to segment your CRM lists, upload them into Google AdWords and Facebook advertising, and use them to help you expand and refine your campaigns.


Joseph Kerschbaum is the senior director of client services for 3Q Digital. He's managed SEM campaigns for businesses of all sizes for more than 10 years and is a frequent speaker at search and advertising conferences such as SES, SMX, OMS, and Hero Conf. Joseph regularly writes for the Search Engine Watch, Website Magazine, and Visibility Magazine, and is the co-author of the Wiley/Sybex book, Pay-Per-Click SEM: One Hour a Day.

Who Should Attend?

This Take 10 is perfect for marketers who want to improve the performance of their digital marketing and online advertising campaigns, as well as reach new audiences.

What Will You Learn?

By the end of this Take 10, you'll be able to:

  • Segment your CRM data into audiences
  • Upload your lists to Google AdWords and Facebook advertising
  • Create similar audiences to expand your reach

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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