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#SocialSkim: Facebook's Big Swipe at LinkedIn; Instagram Polls: 10 Stories This Week

by Christian Neri  |  
October 6, 2017

In this week's 'Skim: Facebook ramps up its war on LinkedIn with new ZipRecruiter integration, tests out facial recognition to recover user accounts; Instagram introduces an interactive way for brands and users to poll via Stories; dating app Bumble adds a feature for professional networking and mentorship; Facebook's Messenger Lite takes on the American market (and why it will succeed); e-commerce platform Shopify makes it a cinch for users to buy products directly on Instagram; how to use Facebook Ads to monetize your email list; and much more...

Skim to stay on top of it all!

1. Facebook takes another shot at LinkedIn—with ZipRecruiter job integration

Facebook continues to take swipes at more professional-focused LinkedIn. This time, the social network is partnering with ZipRecruiter, a platform that aggregates job listings and lets users post across traditional job boards and sites (including LinkedIn) to integrate its listings on Facebook.

Before, companies that wanted to list their positions on Facebook had to do so through Facebook itself, via the social network's dedicated job space it launched at the beginning of this year. Now, recruiters can simply tick a box on ZipRecruiter to publish their ad on Facebook.

In short, the social network may have realized it lacked the ability to break into this space alone, but it's still wholly dedicated to doing so. Watch out, LinkedIn.

2. Instagram brings polls to Stories, new eyedropper and alignment tools

We talked about Polly last week, a social polling app that can be integrated with Snapchat to let users poll their friends. Now, Facebook's Instagram is ready to one-up that interactive feature with direct integration of polls into Instagram Stories.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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  • by Jacqueline Fri Oct 6, 2017 via web

    Dear Christian,

    I am so disappointed to read the following end remark in what I thought would be an informative article to read over my morning coffee: "...Bumble Bizz will stick with the app's overarching concept of letting only women reach out to men first in an effort to mitigate potential abuse and inappropriate behavior. Because, you know, men are the only ones capable of that."

    I cannot believe there is such an ignorant, snide remark on what is supposed to be a professional website.

    Let's be clear, harassment can certainly can go both ways, but please check the facts. It is much more common for women to receive inappropriate and unwanted messages - both online and otherwise. Bumble was developed to help the millions of women experience who online harassment have some control over who they chat with. If you are confused about why the app has branched into networking, here's a quote from Bumble's head of brand. -- "After learning about the sexual harassment so many professional women deal with while networking, it just made sense for Bumble to listen to users and develop a networking safe space for women. "

    The quote is from this article, in case you'd like to read more about Bumble Bizz and the motivations behind development:

    This is a professional website dedicated to marketing news, training and events. I hope in the future you will leave your personal remarks, sexist and otherwise, out of your MarketingProfs articles.

  • by Jacqueline Fri Oct 6, 2017 via web

    *Millions of women who experience

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