In this week's 'Skim: Facebook ramps up its war on LinkedIn with new ZipRecruiter integration, tests out facial recognition to recover user accounts; Instagram introduces an interactive way for brands and users to poll via Stories; dating app Bumble adds a feature for professional networking and mentorship; Facebook's Messenger Lite takes on the American market (and why it will succeed); e-commerce platform Shopify makes it a cinch for users to buy products directly on Instagram; how to use Facebook Ads to monetize your email list; and much more...
Skim to stay on top of it all!
1. Facebook takes another shot at LinkedIn—with ZipRecruiter job integration
Facebook continues to take swipes at more professional-focused LinkedIn. This time, the social network is partnering with ZipRecruiter, a platform that aggregates job listings and lets users post across traditional job boards and sites (including LinkedIn) to integrate its listings on Facebook.
Before, companies that wanted to list their positions on Facebook had to do so through Facebook itself, via the social network's dedicated job space it launched at the beginning of this year. Now, recruiters can simply tick a box on ZipRecruiter to publish their ad on Facebook.
In short, the social network may have realized it lacked the ability to break into this space alone, but it's still wholly dedicated to doing so. Watch out, LinkedIn.
2. Instagram brings polls to Stories, new eyedropper and alignment tools
We talked about Polly last week, a social polling app that can be integrated with Snapchat to let users poll their friends. Now, Facebook's Instagram is ready to one-up that interactive feature with direct integration of polls into Instagram Stories.