MarketingProfs Today: 11 November 2017: MarketingProfs This Week

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In this issue

1.	How-To: Three Creative Cold-Email Templates That Will Get Replies
2.	Article: PPC Machines: Search Marketers' Role in the Age of AdWords Automatons [Sponsored]
3.	Podcast: Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl
4.	PRO On-Demand Seminar: How the Most Creative Marketers Do What Others Don't
5.	Survey Says: The Best Way to Improve Online Conversion Rates
6.	#SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories
7.	Infographic: The Most Popular Colors in Business and What They Say About a Brand

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How-To

Three Creative Cold-Email Templates That Will Get Replies

By Melissa Williams

You worry that members of your sales team are not following the right messaging guidelines in their cold outreach to prospects. The solution: you give them email templates proven to work. Read More

Rise of the PPC Machines: The Search Marketer's Role in the Age of AdWords Automatons

By Zack Bedingfield [Sponsored by CallRail]

Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want to stay ahead in their careers. Here's how. Read More

Podcast

Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl on Marketing Smarts

By Kerry O'Shea Gorgone

Amanda Milligan, branded content manager at creative digital agency Fractl, shares content marketing tips based on her experience helping B2B and B2C clients build brand awareness and achieve content marketing ROI. Read More

FOR PRO Members

On-Demand Seminar: Unthinkable: How the Most Creative Marketers Do What Others Don't Dare

Discover how some of the world's most creative marketers earn attention, and learn why we need to step back from our obsession with best-practices. You'll leave with ideas inspired by case studies on how to do the unthinkable and create better content marketing that actually stands out. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

The Best Way to Improve Online Conversion Rates

By Ayaz Nanji

In-house and agency marketers alike say conducting A/B testing is the best way to improve online conversion rates, according to recent research from RedEye and eConsultancy. Read More

Quick Take

#SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This Week

By Christian Neri

Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its problems; Twitter's ad subscription service for small businesses... Read More

At-A-Glance

By Laura Forer

Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which colors are dominant in which industries. Read More

event calendar

Nov 14	FREE Seminar—Hooked! Storytelling That Captivates and Converts
Nov 16	Teach Me How—How to Build an Email Nurturing Campaign That Converts
Dec 8	Virtual Conference—Automate! For Marketers \| A Marketo Users Virtual Conference
Dec 12	FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018	B2B Marketing Forum—Registration is now open!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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