This week's 'Skim: Twitter officially doubled the number of characters you can tweet, and the (so far) surprising result; Facebook launches Messenger Platform 2.2 with all sorts of new capabilities for brands; Facebook launches polls for users and pages; Snap stock takes a tumble, and the company looks to an algorithmic feed for help; Twitter's new advertising subscription service could help small businesses; engagement on LinkedIn is on the rise, and how you can take advantage; much more...
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1. Twitter just doubled its character limit, but nobody is using it
It's official: After only a couple months of testing, Twitter has rolled out a 280-character long limit to all users on the platform. Your company now has a lot more space to communicate with fans.
How did it happen so quickly despite users' concerns that more characters would mean reading through too much text? It turns out that not many people actually want to write more than 140-characters.
In fact, just 5% of tweets during the testing period tweeted with more, suggesting the user experience will remain unchanged, at least for the time being, while simultaneously decreasing headaches of marketers around the world who just need to get in that one extra word.
2. Facebook is rolling out Messenger 2.2, and here's what you need to know
The social network is taking new steps toward monetizing Messenger, and it's bringing brands closer to their consumers in doing so. Within the next few months, Facebook will roll out the ability for all businesses to send sponsored messages to consumers who've already interacted with their brand's chatbots on Facebook Messenger. Though businesses will only be able to send one message in a 24-hour period, the messages won't be labeled as "sponsored" and will instead appear just like other messages from friends.