This week's 'Skim: Twitter officially doubled the number of characters you can tweet, and the (so far) surprising result; Facebook launches Messenger Platform 2.2 with all sorts of new capabilities for brands; Facebook launches polls for users and pages; Snap stock takes a tumble, and the company looks to an algorithmic feed for help; Twitter's new advertising subscription service could help small businesses; engagement on LinkedIn is on the rise, and how you can take advantage; much more...

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1. Twitter just doubled its character limit, but nobody is using it

It's official: After only a couple months of testing, Twitter has rolled out a 280-character long limit to all users on the platform. Your company now has a lot more space to communicate with fans.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri