Remember those mobile phone carrier commercials that used colored balls to represent the four big carriers? It was red for Verizon, blue for AT&T, yellow for Sprint, and pink for T-Mobile.

Consumers didn't need explanations about which color represented which brand, because we made the associations automatically. That goes to show the power of color when defining your brand.

Vistaprint worked with Dr. Sally Augustin of Design With Science to analyze color popularity among the print company's customers, define the feelings those colors elicit, and explore which colors are popular in which industries. That information was summarized into a graphic.

Should you choose a color that your competitors use, or should your brand stand out? That's a decision you'll need to make, and the tips in the graphic might help you out.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.