Remember those mobile phone carrier commercials that used colored balls to represent the four big carriers? It was red for Verizon, blue for AT&T, yellow for Sprint, and pink for T-Mobile.
Consumers didn't need explanations about which color represented which brand, because we made the associations automatically. That goes to show the power of color when defining your brand.
Vistaprint worked with Dr. Sally Augustin of Design With Science to analyze color popularity among the print company's customers, define the feelings those colors elicit, and explore which colors are popular in which industries. That information was summarized into a graphic.
Should you choose a color that your competitors use, or should your brand stand out? That's a decision you'll need to make, and the tips in the graphic might help you out.
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Graphic Design:
- Seven Infographic Design Trends for 2023 [Infographic]
- Five Whitepaper Design Mistakes That Are Costing You Leads
- Eight Graphic Design Trends That Will Dominate 2023 [Infographic]
- What Six Popular Colors Convey in Marketing [Infographic]
- Four Social Media Design Trends for 2022 [Infographic]
- The Secret to Successful B2B Events: Five Tips for Thoughtful Design